Making your market a credible and reliable source of locally grown, raised and produced food
Farmers’ Markets Ontario produced the following five videos to assist Ontario markets and their vendors identify customer expectations and explore authenticity through farm, farmer and product identification, signage and promotion.
Markets are doing a great job addressing authenticity. This video highlights some of the best tips and tools.
Farmers Markets Ontario introduced the MyPick Verified Local Farmer Brand in 2009 to promote farmers and inform consumers. This video profiles the brand’s benefits and explains the verification process.
Ontario Regulation 110/11 sets out the requirements for retail display sign, labeling and advertising for produce. This video outlines the requirements and demonstrates what they look like. For more information: