Market Manager Certification
The Ontario Market Manager Certification Program: a professional development course conceived by Farmers’ Markets Ontario and developed in conjunction with Michelle Wolf, a certified coach, business owner, and former farmers’ market manager.
The course material is covered in a series of 12 webinars that are 60 to 90 minutes in length. There are no deadlines to meet, so you can learn at your own pace.
A certificate of completion is awarded after the fulfilment of the webinars and a successful Market Manager Certification quiz.
Webinars 1, 2, and 3: Market
Management Best Practices
Management Best Practices
Topics Covered in Webinars 1-3:
- Who Does What? – Roles and Responsibilities
Leadership - Setting up a Board and Team that Works
- Risk Management
- Evaluation and Assessment
- Day-To-Day Operations and Market Day Logistics
- Policies, Procedures and Rules for Your Market
- Record Keeping
Webinars 4 and 5: Vendors and
Vendorship Issues
Vendorship Issues
Topics Covered in Webinars 4-5:
- Vendor Issues
- Vendor Recruitment and Retention
- Product and Vendor Mix
- Dealing with Concerns about Competition
- Product Verification
- Communication and Conflict Resolution
Webinars 6, 7, and 8: Financial Sustainability for Markets
Topics Covered in Webinars 6-8:
- Running a Farmers’ Market like a Business
- Developing and Using a Budget
- Money Mindset and Thinking like an Entrepreneur
- Innovative Revenue Streams for your Farmers’ Market
- Creating your Financial Plan for the Upcoming Season
- Building Successful, Sustainable Partnerships, and Sponsorships
Webinars 9 and 10: Marketing
and Promotions
and Promotions
Topics Covered in Webinars 9-10:
- Marketing and Branding of Your Farmers’ Market
- Community Engagement
- Customer Service
- Special Events
- Customer Loyalty Programs
Webinars 11 and 12: Skills and Qualities
for Market Leadership
for Market Leadership
Topics Covered in Webinars 11-12:
- Personal Qualities of Great Managers and Leaders
- Working with Volunteers
- Problem Solving and Decision Making
- Working Smart and Being Organized
- Workplans and Planning Tools
- Time Management
- Tips for Working Successfully from a Home Office
- Self-Care and Vocational Renewal
Leadership
Market Manager Certification Pricing
Invest in your future with the Market Manager Certification Program. After you purchase the course, you will recieve an email with a link to the course materials.
If you are an FMO Member, make sure you are logged in for member pricing.
| Certification | $100.00 | |
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